I select content, sketch layout, determine backdrop or scout location, art direct, tinker in photoshop and design with editorial header for the final output.
After collaborating on a story and determining the merchandise, I sketch layouts, scout location sites, art direct the shoot, and then head into production mode. I am adept at photoshop/merging high resolution files, designing, and providing editorial text for a glorious presentation.
When Art Directing, I believe you should always allow time for the magic to happen... because it does!
Executing the design strategy under team guidance, I am given the reins to translate marketing goals and consumer insights into creative concepts. I must stay abreast of technology and best practices by collaborating with cross-functional partners (Merchandising, Marketing) to influence the development of creative strategies and responsive web design on all platforms.
Richly saturated colors comprise these beautifully styled photographs. I set the images on their pages to edit and publish in detail. Once all stages of production are completed, I oversee the printing of 600+ pages for two weeks in China.
I love finding the perfect person for the scene, selecting wardrobe, scouting locations, directing and calming their nerves. And, I may photoshop just a tad to get the perfect shot.
Collateral Design: postcards, billboards, inserts, and signage.